Golfers

Ett några dagar gammalt pressmeddelande, men kan vara intressant ändå.


November 29, 2007 (from Press Release) - Callaway Golf Company (NYSE:ELY) today announced its 2008 product lineup. With more than 30 new offerings from the Callaway, Odyssey and Top-Flite brands, the lineup represents the most extensive new product initiative in the Company?s history.

The 2008 Callaway golf ball lineup includes:

Tour i and ix Golf Balls - The new Tour i Golf Ball is the most technologically advanced tour ball ever developed - incorporating perimeter weighting to increase the ball?s MOI.  Innovative 4-piece inertia technology utilizes a tungsten-infused outer core to shift weight away from the center of the ball, reducing driver spin for maximum distance and straighter shots, and a softer inner core for unparalleled tour feel. The softer urethane cover generates more short-game  spin for precision control and aggressive shot-making and refined HEX Aerodynamics further increase distance by reducing drag. The Tour ix shares the same technology with a slightly firmer construction for more explosive distance. ($44.99 per dozen)

HX Hot Bite? Golf Ball - This technologically advanced golf ball features a softer, high-resiliency core and ionomer boundary layer that combine for exceptional feel. The softer, thinner proprietary cover gives the ball soft feel and generates extra stopping power for phenomenal short-game control to go along with drag-reducing HEX aerodynamics for a highly efficient and long, stable ball flight. ($29.99 per dozen)

NEW HX Pearl® Golf Ball - The new 3-piece HX Pearl Golf Ball is longer and softer than the original version. The softer rubber core boosts distance for golfers with moderate swing speeds and HEX Aerodynamics reduces drag for long, efficient ball flight. With a thin ionomer cover that features a pearlized finish for a rich, unique look, it?s the perfect ball to complement a woman?s game. ($24.99 per dozen)  

The 2008 Top-Flite golf ball lineup includes:

Top-Flite Gamer? Golf Balls - Top-Flite takes the benefits of its proprietary Dimple in Dimple? aerodynamics and puts it on a 3-piece performance golf ball that?s long, soft and generates more short-game spin for total tee-to-green control.  The thin soft ionomer cover over a firm boundary layer and a highly resilient rubber core gives golfers a ball that performs like no other in the Top-Flite lineup. ($19.99 per dozen)

Top-Flite Freak? Golf Balls - The Freak is the longest Top-Flite golf ball available. Period. Its unique aerodynamic surface maintains spin longer throughout its flight, allowing the ball to hold its line and maintain lift longer. Perfect for scramble tournaments, reaching par 5s in two and out-driving your foursome. ($15.99 per dozen)

Top-Flite XL 5000? Golf Balls - Three new XL 5000 models replace one of the most successful Top-Flite balls ever, the XL 3000. The new version provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel. The XL 5000 Super Long has a firmer cover for maximum distance, the Super Soft has a thin cover and lower compression core that provide better feel with more short-game spin for total control around the greens, and the Super Straight uses a special Slickote® coating to help reduce hooks and slices. ($12.99 per 15-pack)

All prices are Retail Introductory Price. New products will become available at all authorized Callaway Golf retailers and at www.Shop.Callawaygolf.com beginning this month and through the first quarter of 2008.