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PRESS RELEASE
Nike Golf Unveils Extension to SQ SUMO Family with the Introduction of New SQ SUMO Irons
Nike Golf's New Geometry Continues to Break Ground
BEAVERTON, Ore. (September 12, 2007) - Nike Golf, the pioneer in developing innovative equipment through the power of geometry, is applying the same geometric science to its new game improvement irons, the Nike SQ (SasQuatch) SUMO irons. Designed using the same ground-breaking technology behind the SUper MOment (SUMO) of Inertia that has helped propel the company into becoming a significant leader in the club market, these exciting new irons are an important extension to Nike Golf's successful SQ SUMO family of drivers, the SUMO and the SUMO².
As in all SQ SUMO products, it begins with geometry. Nike Golf's trademark PowerBow weighting creates a high moment of inertia (MOI) by repositioning weight low and deep to enhance stability. The MOI in the SQ SUMO irons is the science behind straight and long - producing higher, longer, straighter and softer landing shots. The SQ SUMO irons, which are packed with forgiveness, feature a long blade length and wide sole.
"We have taken the premise of geometry that we started with in the original Nike SQ driver and are evolving it across our club line," said Tom Stites, Director of Club Creation for Nike Golf. "With this new geometry and its high MOI, we have created what we believe is the most forgiving iron Nike Golf has ever developed."
A responsive ultra thin Cryo Steel face plate (Irons #4 - 7) is welded around the perimeter of the clubhead to increase the coefficient of restitution (COR) across the face for greater distance, further amplifying the forgiveness across the hitting surface.
By nature, a thin-face, extreme perimeter weighted golf club head has the potential to create a harsh feel. For this very reason, the SQ SUMO irons include a TPU polymer insert to prevent unwanted vibrations at impact for an improved feel.
Availability: November 1, 2007 at golf shops and golf specialty stores nationwide.
Men's #4-AW. Individual irons: #3, SW. RH/LH. Steel: X,S,R and Graphite: S,R,A
MSRP: Steel: $799.99; Graphite: $999.99
Women's #5-SW. Individual Irons: #3, #4. RH/LH. Graphite: W
MSRP: $999.99
DETAILS
The SQ SUMO has left the tee box.
Nike PowerBow design and an ultra-light Cryo Steel face combine to deliver an expanded COR and high MOI. Now your entire game can experience the power of geometry.
- SQ SUMO Iron Geometry: Long blade length, wide sole and Nike PowerBow design deliver an extreme perimeter-weighted club and our highest MOI iron set yet.
- Cryo Steel Face Insert: Lightweight Cryo Steel material in the long irons (#4-#7) provides a large responsive sweet spot for maximum distance and increased forgiveness across the clubface.
- Nike PowerBow Weighting: Weight is to move the CG (center of gravity) low and deep, increasing the MOI and creating a more stable iron at impact.
- TPU Insert: A soft vibration dampening TPU material dampens unwanted vibrations at impact.
PRESS RELEASE
Nike Golf Unveils Extension to SQ SUMO Family with the Introduction of New SQ SUMO Irons
Nike Golf's New Geometry Continues to Break Ground
BEAVERTON, Ore. (September 12, 2007) - Nike Golf, the pioneer in developing innovative equipment through the power of geometry, is applying the same geometric science to its new game improvement irons, the Nike SQ (SasQuatch) SUMO irons. Designed using the same ground-breaking technology behind the SUper MOment (SUMO) of Inertia that has helped propel the company into becoming a significant leader in the club market, these exciting new irons are an important extension to Nike Golf's successful SQ SUMO family of drivers, the SUMO and the SUMO².
As in all SQ SUMO products, it begins with geometry. Nike Golf's trademark PowerBow weighting creates a high moment of inertia (MOI) by repositioning weight low and deep to enhance stability. The MOI in the SQ SUMO irons is the science behind straight and long - producing higher, longer, straighter and softer landing shots. The SQ SUMO irons, which are packed with forgiveness, feature a long blade length and wide sole.
"We have taken the premise of geometry that we started with in the original Nike SQ driver and are evolving it across our club line," said Tom Stites, Director of Club Creation for Nike Golf. "With this new geometry and its high MOI, we have created what we believe is the most forgiving iron Nike Golf has ever developed."
A responsive ultra thin Cryo Steel face plate (Irons #4 - 7) is welded around the perimeter of the clubhead to increase the coefficient of restitution (COR) across the face for greater distance, further amplifying the forgiveness across the hitting surface.
By nature, a thin-face, extreme perimeter weighted golf club head has the potential to create a harsh feel. For this very reason, the SQ SUMO irons include a TPU polymer insert to prevent unwanted vibrations at impact for an improved feel.
Availability: November 1, 2007 at golf shops and golf specialty stores nationwide.
Men's #4-AW. Individual irons: #3, SW. RH/LH. Steel: X,S,R and Graphite: S,R,A
MSRP: Steel: $799.99; Graphite: $999.99
Women's #5-SW. Individual Irons: #3, #4. RH/LH. Graphite: W
MSRP: $999.99
DETAILS
The SQ SUMO has left the tee box.
Nike PowerBow design and an ultra-light Cryo Steel face combine to deliver an expanded COR and high MOI. Now your entire game can experience the power of geometry.
- SQ SUMO Iron Geometry: Long blade length, wide sole and Nike PowerBow design deliver an extreme perimeter-weighted club and our highest MOI iron set yet.
- Cryo Steel Face Insert: Lightweight Cryo Steel material in the long irons (#4-#7) provides a large responsive sweet spot for maximum distance and increased forgiveness across the clubface.
- Nike PowerBow Weighting: Weight is to move the CG (center of gravity) low and deep, increasing the MOI and creating a more stable iron at impact.
- TPU Insert: A soft vibration dampening TPU material dampens unwanted vibrations at impact.
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